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This web site had the following on the web page, "When youre looking for pawn shops in Rochester, were your one stop shop." We noticed that the web site said " We loan on all brands of high quality watches, diamonds, and gold." It also said " Our experienced staff has enjoyed over 3 generations of success in the jewelry and diamond industry and we continually put that knowledge to work for our clients by finding the best deals for the purchase or resale of gold, diamonds, high grade watches and fine jewelry items." The header had pawn shop rochester ny as the highest ranking optimized keyword. It is followed by pawnshops rochester, pawn brokers rochester, and pawn jewelry rochester which isn't as ranked as highly as pawn shop rochester ny. The next words utradeny.com uses is rochester pawnshop. rochester pawn broker was included and could not be seen by search engines.